Successful Rollout of Coats Web Application Proves Containerisation is Not Over-hyped

The industry still views containers as hype with no long-term value in the enterprise. For Coats, the world’s leading industrial thread manufacturer, the opposite is true. By using Amido’s expertise in technical design, integration and deployment of applications, Coats successfully launched a web portal on a container-based platform, marking this as the challenger to industry sceptics who define container solutions as simply ‘hype.’

The application went live in December 2016 and is one of the first enterprises to use Azure Container Services in a customer facing environment.


Amido was selected by Coats to help build a scalable platform that will help its customer base to manage its corporate responsibility during the supply chain process, furthering the company’s commitment to digitally transform its services.


Amido’s recommendation to use containers came from Coats’ requirements for an adaptable, scalable and easily manageable platform that would adhere to the strict regulations of international trading.

Containers give you more control over the infrastructure you are deploying. This is because Virtual Machines aren’t being created for every instance of an application, meaning deployments are rapid and the overhead of the operating system is significantly lower. This combination is powerful as it means that an upgrade/change can be issued that will take effect almost immediately, without disruption to the general use of the portal. For companies where Total Cost of Ownership (TCO) is severely monitored, this advantage of application upgrades and changes is vital, especially when committed to digitally transform its services – without the added costs legacy systems can bring.

We are breaking new ground in our industry with this platform. Speed is everything so scaling and adapting is very important to us. We needed to find a system that would offer flexibility when we have to change or adjust applications so we looked for a partner that understood all technologies, platforms and applications to help us. Amido met these requirements and we were able to create a system that not only challenged container-use perception at an enterprise level, but also did so in a timely and cost-effective manner.

Basheer Shahul, Digital Solutions Director, Coats

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