London, U.K., 10th January 2017 – Amido, a vendor-agnostic, independent technical consultancy specialising in assembling and integrating proven cloud technologies, will speak at the respected Omni-Channel Summit in order to address the ongoing trials retailers face with providing flawless experiences across disparate platforms online and in-store.
Amido’s work with ASOS highlights how retailers can prevent loss of conversion at registration sign-in with new customers, as well as improving basket abandonment from new and existing customers. It also will discuss how to better manage the customer experience through effective personalisation by leveraging multiple layers of cloud services and building an extremely manageable architecture, all without the need for a heavyweight eCommerce platform.
Alan Walsh, CEO of Amido, adds: “Customer behaviour has changed significantly – especially over the last three years. We work very closely with retailers that want to address how to build a flexible, affordable and manageable platform that tackles the issue of how consumers are engaging with their brands across multiple channels. It is not an easy feat, but luckily we know how to do it. We’re seeing a wide variety of businesses approach us to help them access the many advantages of cloud, how to integrate the data and how to analyse it in order to not only deliver on a single customer view, but also provide personalisation. Understanding the customer and then approaching them with what they are interested in is achievable – but you have to do it right and be willing to adapt your business model if you want to survive. Technology is the number one factor driving the pace of change in the retail industry and no one can predict what channels or devices your customers will be using in five years’ time.”
To register for the Summit, click here.
For more information about how to effectively personalise, read Amido’s report on Know Your Customer. Also, Amido’s whitepaper on Are You Making it Personal?