Amido Launches New “GDPR Readiness Assessment” Service as Organisations Fear Deadline

News Facts:

  • 32 per cent of marketers believe that they will not be ready by 25th May 2018
  • GDPR Readiness Assessment is designed to help organisations evaluate high risk areas such as the identification and management of customers including their privacy preferences, plus business activities and any planned or current digital transformation projects
  • Through a series of tailored workshops, Amido will help clients to understand their current data capture procedure and assist in the prioritisation of any data regulation gaps
  • Non-compliance enforces a fine of up to either 4 per cent global revenue or €20m, whichever is greater

London, U.K., 27th July 2017 – Amido, a vendor-agnostic, independent technical consultancy specialising in assembling and integrating customer data across proven cloud technologies, launches its GDPR Readiness Assessment to help its clients’ compliance responsibilities and help mitigate the risks involved with one of the most significant regulation changes affecting consumer personal data to date.

With less than a year to go until the new General Data Protection Regulation (GDPR) comes into force across the European Union, nearly a third of UK organisations fear they will not be compliant in time, according to the DMA Group

Born out of a need to strengthen privacy in an ever-changing technology landscape, GDPR intends to unify data privacy approaches across all member states through tighter restrictions on what personal identifiable information (PII)1 can be used, enforcing the provision of appropriate consent, as well as further improving clarity in terms of the rights of the individual. However, with tough fines for non-compliance of up to either 4% global revenue or €20m, whichever is greater, organisations are getting increasingly concerned with the impending deadline.

Amido’s GDPR Readiness Assessment is designed to help organisations evaluate high risk areas that need immediate attention including business activity, current technology, governance and process, as well as any existing GDPR plans and ongoing digital transformation projects. Through a series of tailored workshops, Amido’s senior consultants will help its clients capture the current as-is state and methods, as well as identify and assist in the prioritisation of any gaps that need future consideration and remediation.

Chris Gray, Technical Director of Amido, adds: “There is a natural synergy between our technical expertise and GDPR preparation. One major and critical element of GDPR is the identification and management of customers, as well as their privacy preferences. Management of these preferences naturally aligns as an extension of Identity and Access Management (IAM) of customer data, to additionally incorporate consent so that it becomes consent, identity and access management instead. Our new readiness assessment will help organisations to create and manage a consent profile and to tie that into their customer’s identity, ensuring they are ready for GDPR as well as helping them get closer to their customers.”

As experts in Identity and Access Management, Amido have worked with customers like ASOS, Channel 4, global financial services organisations and public-sector bodies to ensure their technology utilises and protects customer data. The new readiness assessment service will be integral in supporting organisations striving to be ahead of the game with just ten months to go until the GDPR comes into effect.

Email GDPR@amido.com to find out how our GDPR readiness assessment can help you.

1 Personal Identifiable Information (PII) is broadly considered as any information that can be used to distinguish or trace to an individual’s identity. Examples include but are not limited to: Name, Social Security Number (SSN), passport number, driver’s license number, financial account number or any other personal identification numbers (PINs); Street or e-mail address; Phone number; Associated data –data that when alone may not be able to identify an individual but when associated with other data leads to identification (e.g. IP addresses)

Press Contacts

Jazz Gandhi
Sakura Communications
M: +447920032740
Email: jazz@sakuracommunications.co.uk

Harriet Durnford-Smith
Senior Marketing & Communications Manager
M: +447850650135
Email: harriet.dsmith@amido.com

About Amido

Amido is an independent technical consultancy that specialises in implementing cloud-first solutions. We help our clients build resilience at scale, flexibility for the future and differentiation of customer experience. And, we do this while minimising business-risk and build-cost.

We specialise in assembling and integrating proven cloud technologies, often building solutions around an existing core while enabling clients to prioritise their investment between commodity services and those that deliver competitive advantage. We design solutions that bridge and augment clients’ existing technology, reducing the operational risk of change.

We work with brands like ASOS, CBRE, Global Radio, London City Airport and Coats to remove friction from their customers’ online and mobile experiences to drive revenue and engagement. From social sign-in to smart content delivery and smooth transactions, we help brands build loyalty through customer recognition by bridging systems in a powerful and unique way, yielding real-time results for brands and their customers. Our passion is finding the right strategic mix of technology to give your company a competitive edge and your customers the best experience possible. For more information, please see https://www.amido.com/

Amido is ranked 12th in The Sunday Times Lloyds SME Export Track 100 league table, the UK’s top 100 SMEs with the fastest-growing international sales.

Amido Ltd is a company registered in England and Wales. Registered number: 7203090.
Registered office: The Leathermarket, 11-13 Weston Street, London, SE1 3ER