Amido and Hippo Digital Announce Partnership to Scale and Expand into the Public and Private Sectors

News Facts:

  • Partnership driven by increased demand for user centred design thinking combined with technical delivery expertise throughout the UK
  • Award winning London-based Amido grows by 380% since 2014 and will hit £12m in revenue by March 2018
  • Hippo Digital, a young Leeds digital design agency, has grown by over 300% in 2 years and has recently moved to the new northern tech hub in the landmark Platform building

London, U.K., 20th February 2018 – Amido, a vendor-agnostic technical consultancy specialising in cloud-first transformation, is partnering with Leeds-based user-centric service design agency, Hippo Digital, following a series of joint public-sector digital transformation project wins. The partnership, which is a natural and complementary fit, will combine and increase both companies’ UK national reach, enhancing their capabilities through the combination of their specialist skills in designing and implementing technical solutions alongside end-user focused service design.

The UK market continues to see demand for lean, agile technical consultancies that can deliver national-scale IT projects. Partnerships like Amido and Hippo Digital utilise blended teams of consultants working in collaboration with clients to deliver digital transformation projects in both the public and private sectors, and provide an alternative to traditional global systems integrators.

Chris Gray, Chief Delivery Officer and Co-Founder of Amido explains: ‘After working together on some successful public-sector and Identity and Access Management (IdAM) contracts in the areas of healthcare and defense, we recognised what the benefit of a more formal partnership between ourselves and Hippo Digital could bring to our clients. Success with the large public-sector IdAM projects with partners like Hippo Digital proves that SMEs can scale and compete without compromising on quality.’

Founded in 2010, London-based Amido has gained recognition across the cloud technology industry for its successful high profile client implementations that continue to be enjoyed by ASOS, Addison Lee and Global Radio alongside prestigious industry accolades. Amido also brings solid back-end engineering and programme delivery capabilities to the partnership, expertise that saw the company debut at number 6 on the Technical Agencies list of the 2017 Econsultancy’s Top 100 Digital Agencies.

Hippo Digital was founded in 2015 and has quickly established itself as a supplier of digital leaders, service design teams and delivery experts in support of large scale digital transformation programmes to public and private sector organisations. For clients like NHS, HMRC, Cabinet Office and Government Digital Service who are looking to truly embrace digital services to innovate and evolve, Hippo Digital provide a clear and concise understanding of how to analyse what problem needs to be solved for a service to be delivered successfully.

Adam Lewis, Director and Co -Founder of Hippo Digital, explains: “We are passionate about delivering great outcomes for our clients, collaborating with them and with partner organisations. This approach worked very well with Amido and led us easily into a partnership model where we can provide a strong set of capabilities and deliver quality outcomes.”

Online resources

Press Contacts

Harriet Durnford-Smith
Senior Marketing & Communications Manager
M: +447850650135

Rachel Mcelroy
Social Revolution Marketing
M: +447837 594693

About Amido

Amido is an independent technical consultancy that specialises in implementing cloud-first solutions. We help our clients build resilience at scale, flexibility for the future and differentiation of customer experience. And, we do this while minimising business-risk and build-cost.

We specialise in assembling and integrating proven cloud technologies, often building solutions around an existing core while enabling clients to prioritise their investment between commodity services and those that deliver competitive advantage. We design solutions that bridge and augment clients’ existing technology, reducing the operational risk of change.

We work with brands like ASOS, Addison Lee, Global Radio and Coats to remove friction from their customers’ online and mobile experiences to drive revenue and engagement. From social sign-in to smart content delivery and smooth transactions, we help brands build loyalty through customer recognition by bridging systems in a powerful and unique way, yielding real-time results for brands and their customers. Our passion is finding the right strategic mix of technology to give your company a competitive edge and your customers the best experience possible. For more information, please see

Amido is ranked 12th in The Sunday Times Lloyds SME Export Track 100 league table, the UK’s top 100 SMEs with the fastest-growing international sales. It is also ranked 6th in Econsultancy’s Top 100 Digital Agencies List under the Technical Agencies category.

About Hippo Digital

Hippo digital is a cutting edge design consultancy based in the thriving Northern city of Leeds. Since our inception, we have quickly established ourselves as a supplier of digital leaders, service design teams and delivery expertise in support of large scale digital transformation programmes to public and private sector organisations looking to embrace digital services to innovate and evolve. Current clients include NHS, HMRC, Defra, Cabinet Office, Government Digital Services.

We aspire to add value and leave a lasting benefit within those institutes. Our philosophy is to ensure the user is at the core of everything we do, research, design and deliver.

Collaborating with us means embracing a digital first strategy with people first design which will truly create lasting change and positive impact.

Our team is a diverse and experienced mix of question askers, problem solvers, research loving, inquisitive minded, reliable, committed individuals who bring their own individual skills to the forefront of every project we are engaged on. Drawing on their wealth of knowledge, skills and ideas they can quickly immerse themselves into a situation to recognise the points that are restricting successful delivery of digital services and facilitate the means to solve them.

Making a real difference with the work we do means we are able to continuously attract a wealth of service design talent into our consultancy of people with the same aligned values and ethos.