Amido and Gigya Link up with Special Days Charity Willow Foundation to Deliver Unforgettable Experiences

Technology consultancy Amido is making its independence pay for Willow, the only national charity providing uplifting and unforgettable Special Days to seriously ill young adults.

Amido has made a commitment to donate all the money that it makes through partner referrals from Gigya to the Willow Foundation. The first donation of £5060 was made by Gigya this week, the customer identity management platform, on behalf of Amido. The programme means that every time the company receives money from a technology vendor as part of a new contract win, that money will be given directly to Willow to support their special days programme.

“Most consultancies will have referral programmes with technology vendors and traditionally the money made through referrals has been considered a kind of bonus revenue stream,” says Alan Walsh CEO at Amido. “At Amido we are fiercely technology agnostic. It is something we believe benefits us and our clients and as part of that commitment we have decided to put this ‘bonus money’ to good use.”

Willow is the only national charity that works with seriously ill 16 to 40 year olds to provide unforgettable experiences and fulfil dreams. To date the organisation has provided 12,500 special days for young adults diagnosed with a life-threatening condition such as cancer, motor neurone disease, cystic fibrosis and Huntington’s disease.

“Willow would not be able to make such a positive difference to the lives of the seriously ill without the support of organisations like Amido and Gigya. Thanks to their generosity, Willow will be able to reach out to more than 1,200 young adults and their loved ones this year alone,” said Bob Wilson, Willow’s Life President.

The partnership with Willow is just one of the ways that Amido supports charitable organisations and social causes. The company has also agreed to match any donations made to the charity by any of its employees.

About Amido

Amido is a technical consultancy specialising in assembling and integrating proven cloud technologies to improve customer data management. We work with brands like ASOS, CBRE and Channel 5 to remove friction from their customer’s online and mobile experience to drive revenue and engagement. From social sign-in to smart content delivery and smooth transactions, we help brands build loyalty through customer recognition by bridging systems in a powerful and unique way, yielding real-time results for brands and their customers.

For enquiries, please contact

About Gigya

Gigya’s Customer Identity Management platform is helping companies build trusted digital relationships with over 850 Million consumers. With Gigya’s technology, businesses increase registrations and identify customers across devices, consolidate data into rich customer profiles and provide better services, products and experiences by integrating data into marketing and service applications. For global businesses operating in an increasingly complex regulatory landscape, Gigya optimizes compliance and customer trust, with discrete regional data centers and customer self-service options for managing profile, preference, opt-in and consent settings. More than 700 of the world’s leading businesses rely on Gigya to build identity-driven relationships and to provide scalable, secure and compliant customer identity and access management.

For enquiries, please contact

About the Willow Foundation

Willow is the only national charity working with seriously ill 16 to 40 year olds to fulfil uplifting and unforgettable Special Days. For some their Special Day is the opportunity to return some normality to their lives. For others it is the last chance to fulfil a dream. But for all, it is a life-affirming experience that can lift spirits, reunify families and be a source of strength when it’s needed most. To date, Willow has provided 12,500 Special Days for young adults diagnosed with a life-threatening condition such as cancer, motor neurone disease, cystic fibrosis and Huntington’s disease. Founded by former Arsenal goalkeeper and TV presenter, Bob Wilson and his wife, Megs, Willow is a lasting memorial to their daughter, Anna, who died of cancer aged 31. Willow is totally reliant on the generosity of individuals, companies, trusts and foundations to fund its work.