Research report into six key industries facing customer data and identity challenges
Speaking to CIOs and marketing decision makers across six vertical markets including retail, media, utilities and financial services, this report looks at how organisations are utilising the ever-increasing amounts of customer data to personalise customer experience, increase long-term engagement and drive revenue.
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Long term having an understanding of the customer will lead to having a better interaction with them. We need insight into their wants and needs. As a CIO, how do I have a set of processes that support the customer?Richard Warner, CIO, LV=
Our Capital XTRA breakfast show team asked what artists turned listeners off and the answer was Craig David, they asked what artist turned listeners on, it was Craig David! There are a lot of sacred cows that will be challenged.David Henderson, Director of Technology and Operations, Global Radio