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Online retail

Designing and Delivering a Global Ecommerce Platform for the Second Most Visited Fashion Website in the World

Having recognised that its existing platform was going to limit their ability to grow, differentiate and innovate, a leading global online retailer approached Amido for help in designing and delivering a resilient ecommerce platform that differentiates their brand experience from the competition.

The challenge

With a customer base of smart 20-somethings who are early adopters of new technology, having a service architecture capable of managing the different styles of browsing through to purchasing across all devices was vital to providing a fluid customer experience across the globe.

The development of the new platform had to be phased in gradually – this could not be a big bang ‘off and on’ approach. The solution had to be able to fulfil current requirements in terms of resilience at scale, technical flexibility and creating a brand experience, as well as accommodate future developments in how their customers might interact and purchase online – technology solutions including conversational commerce (messaging apps) and augmented reality were seen as integral to future proofing consumer loyalty and the online shopping experience.

The solution

Having first considered adopting an enterprise-grade ecommerce platform, this approach was dismissed as it prevented any meaningful flexibility or customisation.

Amido worked with the global retailer to design and deliver a microservice platform, utilising the best of breed PaaS and SaaS products to meet their business needs. The development of the new platform was phased in gradually – this could not be a big bang ‘off and on’ approach. The solution to fulfilled current requirements in terms of resilience at scale, technical flexibility and creating a brand experience, as well as accommodating future developments in how their customers might interact and purchase online – technology solutions including conversational commerce (messaging apps) and augmented reality were seen as integral to future proofing consumer loyalty and the online shopping experience.

"During Halloween 2016, we offered 20% off everything and this turned out to be the day when we had our busiest ever hour."

CTO, Global Online Retailer

The benefits

  • Flexibility for the future

    The ability to add new and change existing services as and when the business wants without extensive customisation costs. Approaching one service at the time rather than a big bang platform approach allows you to develop new capabilities alongside your existing platform

  • Scalability

    The option to scale individual services to cope with peaks and troughs in demand without having to scale the whole platform. 99.99% availability and full disaster recovery in every territory and the highest redundancy of any ecommerce platform anywhere
    in the world

  • Differentiation of customer experience

    A shopping experience that is unique to the retailer, putting the customer at the heart of the online journey. They are not locked into an ‘out of the box’ experience that an out of the box commerce platform provides, giving them greater differentiation and control compared to their competition

To download the full case study, please click here:

Amido: Surviving the Spike

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