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Global entertainment, events and festival brand

Rapid software development for a media giant

A media giant was using costly labour to monitor commercial mentions during on air broadcasts in order to gauge campaign effectiveness.

The Challenge

In a competitive media landscape that has successfully moved into online services such as over-the-top (OTT) and digital radio, the industry finds itself having to be more commercially savvy than ever before. The problem is, monitoring a client’s promotional campaign across several platforms and stations is a laborious task often left to commercial teams to log, taking them away from brokering their next campaign.

Prior to building its unique and innovative ‘FreQ’ [pronounced free-q] product with Amido, commercial teams were manually listening back to each show to record the mentions within the duration of the presenter’s air-time – a time ranging between an hour to three/four hours. In addition, the commercial team would need to offset these mentions against other factors, such as peak hour listening numbers, ensuring that the client’s promotional targets were hit as well as the ROI.

Amido and Media Giant

The Solution

In a competitive media landscape that has successfully moved into online services such as over-the-top (OTT) and digital radio, the industry finds itself having to be more commercially savvy than ever before. The problem is, monitoring a client’s promotional campaign across several platforms and stations is a laborious task often left to commercial teams to log, taking them away from brokering their next campaign.

We worked with the client to build an agile search platform by ‘stitching’ together a number of software products and hosting it on AWS, ensuring that the client wasn’t locked into any one vendor.

"We hit the ‘Go live’ button within 8 weeks, but before that we launched a beta version of ‘FreQ’ to the commercial team to ensure we were meeting the right needs with the service. The solution has more than halved the work required by their teams to search and compile promotional audio content examples for their clients; a massive improvement which allows their sales teams to focus on more value-add commercial opportunities."

Head of Technology, Media

The benefits

  • Rapid deployment

    From idea to delivery, we created a cost-effective, working solution in 8 weeks

  • Streamlined processes

    Audio search time was cut from a few hours to a few minutes

  • Quick ROI

    An immediate time-saving in administrative tasks, improving the commercial team’s productivity and focus on growth

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Agile Development

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