Global entertainment, events and festival brand
Rapid software development for a media giant
A media giant was using costly labour to monitor commercial mentions during on air broadcasts in order to gauge campaign effectiveness.
In a competitive media landscape that has successfully moved into online services such as over-the-top (OTT) and digital radio, the industry finds itself having to be more commercially savvy than ever before. The problem is, monitoring a client’s promotional campaign across several platforms and stations is a laborious task often left to commercial teams to log, taking them away from brokering their next campaign.
Prior to building its unique and innovative ‘FreQ’ [pronounced free-q] product with Amido, commercial teams were manually listening back to each show to record the mentions within the duration of the presenter’s air-time – a time ranging between an hour to three/four hours. In addition, the commercial team would need to offset these mentions against other factors, such as peak hour listening numbers, ensuring that the client’s promotional targets were hit as well as the ROI.
As an innovative media company, this group of radio stations had a strong vision to digitally transform its processes from a simple log, record and search of each broadcasted show, to a more search-friendly platform that is easily managed, uses less storage and, most importantly, is cost and time effective.
We worked with the client to build an agile search platform by integrating a number of software products and hosting it on AWS, ensuring that the client wasn’t locked into any one vendor.
"We hit the ‘Go live’ button within 8 weeks, but before that we launched a beta version of ‘FreQ’ to the commercial team to ensure we were meeting the right needs with the service. The solution has more than halved the work required by their teams to search and compile promotional audio content examples for their clients; a massive improvement which allows their sales teams to focus on more value-add commercial opportunities."Head of Technology, Media
From idea to delivery, we created a cost-effective, working solution in 8 weeks
Audio search time was cut from a few hours to a few minutes
An immediate time-saving in administrative tasks, improving the commercial team’s productivity and focus on growth