Making the digital world personal

Featured in Digital Marketing Magazine. The online environment has transformed the way we engage with businesses, and made us far more demanding. For consumers today it is not just about what they want, but about when, where and how they want it. For any business looking to engage with consumers, the challenge is daunting. However, [...]
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Bringing real world change with the RSA

It was a bright and crisp November morning that took me and my fellow Amido team members to the London Wetland Centre in Barnes South West London, realising we were surrounded by Parakeets this was clearly going to be a day of firsts for Flux[x], RSA and Amido’s teams. Our partners and friends at Flux[x] [...]
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It’s not just a digital world

Featured in Digital Marketing Magazine. Anyone else fed up with being told that they are living in a ‘digital world’? Unless this really is all part of some super realistic Matrix style virtual reality I am pretty sure that the world I inhabit is a physical one. Even for the most tech savvy among us, [...]
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The best of both worlds in corporate IT

Nobody in corporate IT ever got fired for hiring the likes of IBM when purchasing new technology – it was long considered a smart move that minimises risk. Technology developments over recent years have meant that the reduction of risk delivered by traditional IT companies is losing ground to the innovation and agility of more [...]
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Fresh business thinking on big data projects

On the 23 February, our own James Heywood had an article published in Fresh Business Thinking . He tackles the important questions that every organisation should consider before embarking on Big Data projects. By moving past the hype of the buzzword, he delves deeper into the concept of Big Data: moving beyond scale and into [...]
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How devops can deliver business value

What is ‘DevOps’, what does it solve, and how can it add measurable value to your business? DevOps has been steadily gaining momentum since a series of ‘DevOps Days’ began back in 2009. The term “DevOps” is about breaking down the silos of development and operations and typically refers to the collaborative working relationship between [...]
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Amido named in Marketing Week for successful project with Northern & Shell

Our work with Northern & Shell was highlighted as an example of best practice in creating a single customer view. In the 11 December issue of Marketing Week, our work with publisher Northern & Shell was highlighted as an example of best practice in bringing together their disparate data sources to create a single customer [...]
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Your 2015 trend overview

2014 was an exciting year for everyone in the IT Industry – we saw everything from well-marketed security vulnerabilities to semi-automated ambulance drones. Our industry is constantly changing and one of the main protagonists for change comes from the increasing demand from businesses to use a company’s IT capability to transform and drive revenue whilst [...]
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2014: the year of well marketed IT vulnerabilities

As an industry, we are truly entering the age of the public cloud. Identifying IT Vulnerabilities As an industry, we are truly entering the age of the public cloud. With the exception of some of the stalwarts of the IT industry, it is rare that new products on the market are hosted in traditional data [...]
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Unlocking the potential of your customer data

Putting your customer at the heart of everything you do has long been something that organisations say they do, which is where customer data comes into it. The data you hold about your customers is valuable, however in its most raw format it might seem like unintelligible gibberish. Most websites track their users because it’s [...]
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Four areas of site search that you need to get right

Site search, whether within a website or app, for content or products is one of the most common digital behaviours. It means your users want something specific and if you can meet their needs there is a higher chance of conversion. This is why it is critical you get it right. Issues with ‘navigation’ are [...]
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Is your site search dragging you down?

Search has one job; that is to match customers with your products. Site search has one job; that is to match customers with your products. Ultimately it doesn’t matter whether your product is physical goods, digital downloads or even people themselves – it is the job of search to remove the barriers between finding the [...]
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Technical delivery with business value

Deliver More, Code Less No Tech for Tech’s Sake See the Bigger Picture Because…. Simpler Means Faster Amido In an ideal world the delivery of all technical projects would be on schedule and within budget; the reality is – some projects do fail. The success of a project is dependent upon a mix of successful [...]
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Increasing customer engagement through responsive web design

A few years ago, building good, adaptable websites was all about testing on different browsers. Anyone who’s been building websites for more than five years or so will remember the pain caused when browsers distorted your beautifully written HTML code. Thankfully things are now more standardised and such issues are rare (obviously Internet Explorer is [...]
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Certificates are more about user experiences than technical implementation

The inherent vagaries that exist around X.509 certificates and cryptography in general have a tendency to strike fear into the heart of developers, and when something goes wrong it’s not just developers who have a bad experience with a site, a certificate error is enough to turn a user away from a site and do [...]
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Microsoft Azure interview on channel 9

Back in June I was asked to do an Azure Interview on Channel 9 for the Microsoft Cloud Day 2014 event. Simon Evans, CTO, Amido Simon Evans, CTO, Amido, talks about using Microsoft Azure and other cloud platforms, and working with identity across platforms. He experience is focussed on .NET and hosting LAMP stacks with [...]
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The good, the bad and the ugly of vendor lock in

Introduction In everyday life, no one would want to buy into a service where they felt they had no alternative provider. We all take competition for granted. For consumer utilities such as gas or telephony, it would be inconceivable to buy into a provider where you had absolutely no ability to switch provider in future. [...]
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