GDPR: How to mitigate the risk of a customer data breach

As seen published in ITProPortal. Tech Perspective Steve Jones, Senior Consultant, Amido The change in law brought about by GDPR in no way diminishes the importance of user data to customer-centric businesses. To continue to exploit the breakneck developments in artificial intelligence and machine learning which are turbocharging customer profiling and relationship mining, GDPR encourages [...]
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GDPR: How to win the data privacy war

As seen published in ITProPortal. Preparing for the new regulations will allow organisations to adopt new technologies and improve their information governance. If you’re a customer-centric organisation, you’re likely to be aware that May 25, 2018 is the date when the General Data Protection Regulation (GDPR) comes into effect. The new EU directive will harmonise [...]
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DevOps Transformation

Agile and DevOps transformations have become a hot topic in London over the last 12 months, yet there is still precious little information available to help us convey what someone within a DevOps transformation is doing. Having been involved in several transformations over the last five years I have a pretty good idea of what [...]
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Selling DevOps: Upwards, Sideways and downwards

As seen in ITProPortal DevOps is inevitable, a pivot point in the tech industry. To stay competitive it's time companies embraced it... In today’s complex business environment, the rate of change has resulted in increased expectations for more value in less time. Today’s organisations are expected to delight customers, stay ahead of competitors, and react [...]
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Any way you want me: The importance of IT agility in today’s retail world

As seen published on ITProPortal. Retailers need to ensure that their ecommerce offerings are resilient enough to withstand peak demand. With ecommerce continually experiencing rapid growth as connected customers shop over various channels and devices, at a time that suits them, retailers need to ensure that their online offerings are agile enough to deliver on [...]
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Why we advocate microservices to retailers

Microservice architecture is an approach to software design that breaks down large projects into a set of manageable, independent and loosely-coupled services. Each microservice manages a part of the overall retail process and is reusable across different clients such as browser or mobile- based applications. The approach is as relevant to high street retailers with [...]
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What on earth is hyperscale commerce? ASOS has the answer

The number one fashion destination for 20 somethings knows a thing or two about scale; it has built one of the fastest-growing and most successful ecommerce fashion businesses from zero to £1.5bn in only 15 years, and now boasts 13.4 million active customers, 125 million unique visitors per annum and 100 million page views daily. [...]
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ASOS’ evolution to Hyperscale eCommerce

ASOS is altering the face of UK eRetail with a digital platform that can support global growth, deliver flexibility and allow innovation in customer interaction. Over the past two years this digital platform has been delivered into production. Here Bob Strudwick, CTO at ASOS, talks to Channel 9 and outlines the real world example of [...]
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In a post-Brexit world, global ecommerce needs global tech

As seen on Retail Bulletin. For smart retailers, Brexit is seen as just another little earthquake in a world that generates a new and usually unforeseen challenge almost daily. It is these companies that have already recognised early the opportunities available from trading online outside home territory. For some, it has been the making of [...]
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How to Better Your Use of Technology for a More Customer-Centric Approach

As seen on Digital Marketing Magazine. Having recently held a stand at Silicon Milkroundabout, the largest tech jobs fair in Europe, it hit me just how significant a position technology now holds in businesses across all industries, from retailers like ASOS to broadcasters like the BBC. However, when it comes to ensuring all this tech [...]
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Peak performance and profit troughs

As seen published on Retail Bulletin. The retail calendar isn’t like everyone else’s; it contains more peaks and troughs than the foothills of the Himalayas, to the extent that some fast fashion retailers now talk about 24 seasons rather than the traditional two; and that’s just for business as usual. Add to this Christmas, Black [...]
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I’m still waiting for the instore technology revolution

Some of you may remember this video making the rounds back in 2012. Hijack, a sneaker store in Guatemala, determined to increase customer loyalty, launched an app-based discount scheme to existing customers. Triggered by GPS technology, customers received a notification when they approached a competitor’s store offering a same-day discount in Hijack. What made this [...]
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Big Brands still Fail to Understand Customers despite Current Technology Solutions used by Marketing, CRM and IT Departments

As seen published by Janrain. An Amido Report highlights the importance of a joined-up approach to technology across disparate departmental systems to create customer identity profiles. News Facts: C-Suite leaders in marketing and technology admit to not using customer identity to its full efficiency Six key verticals fail to create a single customer view owing [...]
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Internal Communities – Overcoming hurdles together

People often find it incredibly difficult to admit when things go wrong. Of course this is a sweeping generalisation, but I have found from previous experiences that those in the technology industry often have a strong sense of how “things” should be done. This often means that acknowledging a mistake feels like a failure, with [...]
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Personalisation is not personal without understanding customer identity

As seen on Janrain. The demise of British Home Stores in the retail sector, the unknown consequences of Brexit and the considerable challenges facing media and publishing organisations have resulted in increased reports from industry and financial services of challenges to their business models. Not only are macro-economic trends causing pressure on marketing and technology [...]
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The Cloud – the fundamentals

Before I joined Amido I knew little to nothing about a) the technology industry and b) how important tech is to UK industrial output as a whole. It was put in to perspective for me when I learned that the UK tech sector is expanding at such a rate that it is outstripping any other [...]
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Confront the ethical implications of powerful algorithms

Featured in Campaign Live and Computer Business Review AlphaGo, Google's program that plays the ancient game of Go, beat Lee Sedol, one of the best human players, in the first two of five games scheduled in Seoul this week.Go is interesting to computer scientists because of its complexity. Famously, there are more possible board positions [...]
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Finding the right way to give

Why consultancies should think carefully when it comes to philanthropy These days having some kind of charitable giving programme is almost standard for companies large and small. In the tech industry these can range from the very big to the very small and it is the tech entrepreneurs who are leading the way when it [...]
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Digital capital of Europe, or EU’s floundering Cousin: How Brexit will affect the UK Tech Industry – The Amido Story

Brexit is obviously a topic of deep concern amongst UK industries, technology being no exception. The general consensus amongst many of the leading UK tech experts and publications is that leaving the European Union would be a disaster for the UK tech industry, with the sector taking a significant economic hit.</p align="justify"> In the wake [...]
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In the beginning was the mainframe…

As seen in The Innovation Enterprise. In the beginning was the mainframe. And the mainframe was all powerful. Then came the PC and the power was transferred to the masses. And so began a cycle of technological development that takes us up to the present day. The cycle moves between the server side and the [...]
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